Approaches taboo subject of mental illness and alcoholism in a sensitive way; Appeals to urban readers with an interest in music, comics and designer toys; Mixture of gritty realism and magical realist elements of interest to fans of PT Anderson, Jim Jarmusch, Michel Gondry, Terry Gilliam and Guillermo Del Toro.; Complementary 'Easter egg' assets (via twitter, Facebook, tumblr, mini-site with shareable video); Viral marketing campaign with physical assets from the comic (buttons, posters, editorial content in specialist press); Super limited special edition with limited edition designer vinyl toy, designed by the author; Author appearances: Latitude Festival preview (July 2012), COMICA Festival (London, Nov 2012), Thought Bubble Festival (Leeds, Nov 2012); Two-page preview strip and creator feature Art Review (Oct 2012), creator feature Creative Review (October 2012); The Guardian Graphic novel of the month (Oct 2012); Widespread review coverage and author profile.

Glyn Dillon's comics illustrations have appeared in several works from Vertigo, including The Sandman. He has also worked as an artist, animator and designer in television. He lives in London, England.